The culture – or cult – of running has been infiltrated by the relentless force of technological innovation for well over a quarter century. And Nike is of course synomous with the game of innovate and sell. This has culminated in the recent opening of North America’s first Nike Runner’s Lounge down in Coal Harbour. The lounge is all about selling the idea of you, your runners, and your iPod skimming along the edges of the city of glass. Are you intrigued yet?
Well – then – Tuesdays are the night for you to head down for their “rock and run” club where you can trade Nike+ training tips and compare favourite power songs with other gearheads.